Internet marketing resources and information

What is Internet Marketing?

Internet marketing is marketing of goods and services through the internet principally using the World Wide Web. It is simply a form of marketing that uses the medium and channels of communication provided by the global network of computers which link people from all walks of life and in any part of the world.

Many of the techniques and strategies used in internet marketing are used also  in traditional methods of offline marketing such as direct mail, TV, radio, billboards and other media. However, there are also very specific and unique strategies and methods that are only possible through the internet.

Today there are internet marketers all over the world and their numbers increase every day as more people begin to realise the power and potential of doing business online.  A major reason for this is the increasing use and access to the internet even in the developing world, and growing at a rapid pace especially in emerging countries and regions such as China, India, Brazil, Eastern Europe and East Asia.

Internet marketers have an impressive arsenal at their disposal, and many people would be familiar with the following:

  1. Blogging
  2. Affiliate marketing
  3. Product creation
  4. Email marketing
  5. Social networks such as FaceBook, MySpace, Twitter
  6. Social bookmarking as seen with Digg, StumbleUpon and many others
  7. Video networks and video marketing such as on YouTube, Viddler and other sites

This is obviously not an exhaustive list and as technology advances, internet marketing continues to evolve.

I will talk about these topics in subsequent blogs.

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Internet Marketing

The advent of the internet has heralded a revolution in marketing products and services. The world is now so well-connected that there are no barriers to international trade and commerce taking place online except those imposed by national or international regulations. National borders present no obstacle.

Internet marketing has become a thriving industry, with practically no difficult barriers to entry for anyone with basic computer skills. It is now entirely possible to operate home-based businesses efficiently and profitably at relatively low cost.

Internet marketers can now reach almost to the ends of the globe and the global marketplace has a new meaning in cyberspace. The speed of transactions is limited only by bandwidth and capacity as newbies and experienced marketers alike engage virtually round the clock in the buying and selling of goods and services.

This website hopes to be a useful portal for information, resources and sharing on issues and topics related to internet marketing. No doubt there are already many sites and blogs on the industry; nevertheless, this site will attempt unique perspectives and reviews. Of course, a spade is still a spade and what is will still be described as is together with any other useful viewpoints or opinions.

Please provide comments or feedback whenever you visit. There is always something exciting happening in the industry and always something to talk about.