internetmarketingpeak

Internet marketing resources and information

Delavarian:The New Marketing

Change Your Marketing Approach?

Textbook marketing approaches may help in building product sales and images. They can be just good enough to get noticed, but they might not produce the best results. If you’re ready to go beyond what you learned in school or even by trial and error, there is an area of study worth paying attention to.

That area of study?

The real secret to marketing success lies in understanding human beings. People are complex creatures that are often compelled to believe they are ruled by their minds, logic and reason. To an extent, this is true. People, however, are also highly motivated by influences that are much less black and white in nature. They will purchase products and take particular actions if they are appealed to on an emotional or want-based level. Tap into both areas with a marketing campaign and the results can stagger.

Learning how to successfully market in a manner that falls outside the traditional box is not necessarily easy. There are ways to learn the ropes and gain insight from those who have mastered the art of making a decent product one that people will not pass by.

If you are ready to change your marketing approach and take campaigns beyond expectations, human nature and the forces that influence it should be your focus of study.

Click here to find out more.

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A New Outlook

No, this isn’t about MS Outlook.

As we have entered a new year, it is my wish that anyone doing anything on the internet consider how they can do things differently.

A new outlook is needed, so that the emphasis is to provide true and sincere value. The current state of the global downturn means that people need help…and quickly, to solve their problems.

For sure these problems are not confined to financial woes, and now is the time for those who care to stand up, be counted, and do the right thing.

No hype, no inflated hopes, no over-the-top spin.

Can internet marketers rise to the challenge?

I think we can.

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