Internet marketing resources and information

Why Are There So Many Product Launches?

Why are there so many product launches?

If you are on any internet marketing email lists, then you would have noticed that, in recent weeks, there have been a great number of product launches.

Some prominent examples include Frank Kern’s InfoMillionaire, Jeff Johnson’s Coaching Program, the Arbitrage Conspiracy, and most recently Mike Filsaime’s Instant Affiliate Website.

Why do you think there are so many product launches at this time?

I have my own theories. In summary, it could be any one or a combination of the following:

  • They’ve been in planning and development for some time and their developers want to launch before year’s end
  • There is much potential for a big boost in revenues for the marketers concerned as they involve either quite a high price tag or hold the promise of massive passive income from  continuity programs
  • The marketers are capitalising on the current gloomy economic environment where almost everyone is worried about jobs, cashflow and income. The attraction of working from home at relatively low cost and potential high returns are particularly attractive to those disillusioned by corporate failures, poor governance, massive layoffs and the catastrophic results of greed.

To their credit, the marketers are well-respected and do provide some good value in specific areas.

I personally believe the reason for so many product launches is a combination of all three above.

What do you think?

Please give your views and comments. I am really interested in your opinions and will be talking around the issues for a while in future posts before resuming the series on blogging.

Thanks and talk again soon!


What is Blogging?

A blog is basically an online record of an ondividual’s thoughts, feelings and opinions. The term comes from a shortened version of the combination of two words “web” and “log”.

The term blogging describes what an individual does in creating, developing and maintaining a blog. It has become a way of life for many, and the  original intention of making it an online diary or journal remains very much the focus of the majority of bloggers.

Many people have found blogging to be a means of communicating with the world, developing friendships and networks of like-minded people.

Internet marketers have taken this further by using blogs to drive traffic to their site on niche topics, and then monetising their blogs in different ways. Along the way they also develop friendships and relationships with their readers.

I’ll explore and discuss some of the issues in future posts, so stay tuned.

Till next time………………….


What is Internet Marketing?

Internet marketing is marketing of goods and services through the internet principally using the World Wide Web. It is simply a form of marketing that uses the medium and channels of communication provided by the global network of computers which link people from all walks of life and in any part of the world.

Many of the techniques and strategies used in internet marketing are used also  in traditional methods of offline marketing such as direct mail, TV, radio, billboards and other media. However, there are also very specific and unique strategies and methods that are only possible through the internet.

Today there are internet marketers all over the world and their numbers increase every day as more people begin to realise the power and potential of doing business online.  A major reason for this is the increasing use and access to the internet even in the developing world, and growing at a rapid pace especially in emerging countries and regions such as China, India, Brazil, Eastern Europe and East Asia.

Internet marketers have an impressive arsenal at their disposal, and many people would be familiar with the following:

  1. Blogging
  2. Affiliate marketing
  3. Product creation
  4. Email marketing
  5. Social networks such as FaceBook, MySpace, Twitter
  6. Social bookmarking as seen with Digg, StumbleUpon and many others
  7. Video networks and video marketing such as on YouTube, Viddler and other sites

This is obviously not an exhaustive list and as technology advances, internet marketing continues to evolve.

I will talk about these topics in subsequent blogs.

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Talk to you again soon!